The circus is coming to town! This familiar phrase conjures vivid images of acrobats, capering clowns and exotic animals. Unlike the human performers who choose to work in circuses, exotic animals are involuntary actors forced into an unnatural life.

• The problem: Circus animal cruelty. Abuse, lack of freedom and the mistreatment on backstage.

• The opportunity: Stop using animals in performances.

Born to be wild is a campaign dedicated to kids. It promotes animal free circuses through illustrations of animals in their natural habitat.

CAMPAIGN | ILLUSTRATION | PRINT & DIGITAL